Job summary
Assistant Manager, Trade Marketing at Qiddiya Investment Company in Riyadh. Responsible for planning and executing trade marketing and go-to-market activities that drive awareness, visitation and commercial performance across Qiddiya destinations and campaigns.
Key responsibilities
- Support development and execution of trade marketing strategies aligned with destination objectives.
- Plan and run marketing activities with trade partners, distributors and ticketing platforms.
- Create trade activation plans to drive demand, conversion and visitation.
- Coordinate cross-functional go-to-market launches with Marketing, Commercial and Operations.
- Develop and manage promotional campaigns, offers and packages to boost acquisition.
- Translate consumer insights into differentiated destination and attraction propositions.
- Monitor campaign performance and optimize conversion with Digital Marketing teams.
- Establish KPIs and prepare performance and ROI reports for management.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Tourism or related field.
- 5–7 years' experience in trade, brand, destination or consumer marketing.
- Proven experience in go-to-market planning and running promotional campaigns.
- Experience in performance measurement, conversion optimization and ROI reporting.
- Experience in tourism, entertainment, hospitality, retail or travel is preferred.
Skills
Trade MarketingGo-to-Market PlanningCampaign ManagementPromotionsSegmentationConversion OptimizationPerformance TrackingStakeholder ManagementCustomer PropositionData Analysis
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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