Job summary
Avomind seeks a Country Head for Saudi Arabia to build its consumer coffee business and support B2B growth. The role leads market entry, distributor selection and commercial strategy while operating remotely and developing the local team.
Key responsibilities
- Create and implement B2C go-to-market strategy for Saudi Arabia
- Identify, evaluate and onboard distributors and channel partners
- Advise leadership on market entry and commercial structure
- Support B2B sales activities alongside B2C focus
- Build and manage relationships with retailers and trade partners
- Travel periodically to align with regional teams and share insights
- Act as on-the-ground advisor and establish a local team as business grows
Requirements
- Minimum 10 years in coffee or broader FMCG sales and marketing
- Extensive network in Saudi Arabia's coffee industry
- Proven track record in sales and relationship building
- Prior people-management experience preferred
- Comfortable working independently/remotely
- Fluent in English and willing to travel
- Local Saudi candidates preferred but not required
- No specific degree required; industry experience prioritized
Skills
FMCG salesB2C strategyDistributor managementBusiness developmentChannel partnershipsMarket entryTeam managementRelationship buildingSales negotiationEnglish
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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