Job summary
Director, Loyalty Commercial at Qiddiya Investment Company in Riyadh responsible for the commercial strategy of the loyalty program. The role focuses on growing member engagement and revenue through partnerships, monetization and data-driven loyalty propositions.
Key responsibilities
- Define and lead the commercial strategy for the loyalty program aligned with business goals
- Identify and implement revenue-generating opportunities across the loyalty ecosystem
- Build and manage strategic partnerships with brands, retailers and service providers
- Own loyalty program P&L and set commercial performance targets
- Use customer data and market insights to develop personalized offers and campaigns
- Design and launch loyalty products, tier structures and redemption mechanisms
- Lead cross-functional initiatives with Marketing, Digital, Finance and Operations
- Develop and coach a high-performing loyalty commercial team
Requirements
- Bachelor’s degree in Business, Marketing, Finance or related field
- Master’s degree (MBA) preferred
- 10+ years in loyalty, CRM, commercial strategy, partnerships or related areas
- Minimum 5 years in leadership roles managing commercial or loyalty functions
- Experience in entertainment, tourism, hospitality, retail, aviation or financial services desirable
Skills
Loyalty strategyPartnership managementP&L ownershipData-driven marketingCustomer segmentationNegotiationStakeholder managementProgram developmentPerformance analysisTeam leadership
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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