Job summary
Marketing Specialist at TAWANTECH in Riyadh responsible for planning and executing marketing initiatives for banking products and services. The role covers product positioning, campaign launches, market research and monitoring campaign performance to drive customer acquisition and product adoption.
Key responsibilities
- Plan and run marketing campaigns for retail and corporate banking products
- Promote products like credit cards, mortgages, savings and deposits
- Coordinate with Product, Sales, Digital Banking and business teams
- Create product positioning, key messages and marketing materials
- Launch product campaigns, offers and customer acquisition initiatives
- Conduct market research and competitor analysis
- Monitor campaign KPIs and prepare performance reports
- Manage agencies and media partners to deliver campaigns
Requirements
- Bachelor's degree in Marketing, Business or related field
- 3–5 years marketing experience, preferably in banking/financial services
- Experience planning, executing and monitoring marketing campaigns
- Good knowledge of banking products and financial services
- Familiarity with digital channels, social media and marketing tools
- Experience in market research and competitor analysis
- Strong analytical skills and KPI reporting ability
- Proficient with Microsoft Office
Skills
Marketing strategyCampaign managementDigital marketingMarket researchCustomer segmentationAnalyticsMicrosoft OfficeSocial mediaProduct positioningPresentation
Source: Workable. Last checked as open: 13 Nov 2026. You apply directly with the employer.
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