Job summary
The Senior Manager, Residential Marketing Portfolio at Qiddiya Investment Company in Riyadh will lead marketing strategy and portfolio planning for the organisation’s residential assets. The role shapes positioning, launch plans, customer segmentation and performance monitoring to align residential projects with masterplan and commercial objectives.
Key responsibilities
- Define and manage the marketing strategy for Qiddiya’s residential portfolio.
- Translate development and commercial goals into positioning and audience strategies.
- Create segmentation, positioning and value propositions for residential products.
- Plan go-to-market frameworks and coordinate launch readiness across projects.
- Use market and customer insight to inform portfolio decisions.
- Set portfolio KPIs, reporting frameworks and performance dashboards.
- Coordinate with development, sales, asset management and other stakeholders.
- Manage agencies, consultants and portfolio-level budgets where required.
Requirements
- Bachelor’s degree in Marketing, Business, Real Estate or related field.
- Master’s degree is advantageous.
- Ideally 7+ years’ experience in residential or real estate marketing.
- Proven experience in portfolio marketing and go-to-market planning.
- Ability to link marketing activity to sales and development objectives.
- Strong analytical, strategic planning and executive presentation skills.
- Experience managing agencies, budgets and cross-functional workstreams.
- Experience in Saudi Arabia or GCC real estate or giga-projects is valuable.
Skills
Portfolio marketingResidential real estateGo-to-market strategyMarket researchCustomer segmentationStakeholder managementKPI and reportingBudget managementPresentation skillsAgency management
Source: Workable. Last checked as open: 13 Nov 2026. You apply directly with the employer.
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