Job summary
GEN PLUS Group in Riyadh is hiring a Social Data & Analytics Specialist to analyse social media performance and turn data into actionable insights. The role focuses on tracking KPIs, building dashboards and improving clients' social strategies and campaign effectiveness.
Key responsibilities
- Monitor and report social performance across Instagram, TikTok, LinkedIn, Facebook, YouTube and Snapchat.
- Build and maintain dashboards, reports and KPI tracking frameworks.
- Analyse audience behaviour, engagement, reach, impressions and follower growth.
- Translate complex data into actionable content and campaign recommendations.
- Conduct competitor benchmarking, social listening and trend analysis.
- Collaborate with Social, Creative, Strategy and Account teams to support decisions.
- Measure effectiveness of organic and paid social campaigns and identify optimisations.
- Present performance findings to internal stakeholders and clients and ensure reporting accuracy.
Requirements
- Minimum 3 years in social media or digital marketing analytics, preferably in an agency.
- Familiarity with social analytics tools such as Sprout Social, Emplifi.
- Strong knowledge of social KPIs, audience insights and campaign measurement.
- Ability to interpret large datasets and explain insights to non-technical stakeholders.
- Excellent analytical, problem-solving and presentation skills.
- High attention to detail and multi-client reporting experience.
- Experience with both organic and paid social data.
- Excellent English communication; Arabic is an advantage.
Skills
Social media analyticsData visualizationKPI trackingAudience analysisSocial listeningBenchmarkingExcelDashboards (e.g., Tableau/Power BI)Presentation skillsCampaign measurement
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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