It exists at the crossroads of an ancient spice and incense route, home to the ancient Nabataeans, where caravans from across the world came together to trade their exotic possessions.

We are a global home for a global community of like-minded people seeking connection, inspiration and a better future together.

Our experience is powered by music, wellness, art, adventure, food, learning and giving back.

Through these pillars, we craft magical worlds in which strangers become friends and friends become family. This is what we call luxury for the soul.