Rasasi Perfumes Industry LLC is a family-owned business based in Dubai, established in 1979 by the visionary Abdul Razzak Kalsekar.

Today, his legacy is carried forward by his six sons, each focusing on a specialized area of the business while collectively driving the brand’s growth and success.

Over the past four decades, Rasasi has built a strong reputation as a pioneer in the fragrance industry. The company has created some of the most exquisite and exclusive perfumes, earning worldwide acclaim for their quality, luxury, and elegance. Rasasi is now recognized as one of the leading fragrance brands in the UAE, with a global vision that continues to inspire. Its Oriental and Occidental perfume collections have gained widespread popularity and loyalty among customers across the globe.

From the very beginning, Rasasi introduced the concept of exclusive, mono-brand fragrance stores—an innovative move that set a new trend in the regional perfume retail market. Located in the heart of Dubai, the brand’s flagship store showcased an extensive range of perfumes, a refined shopping environment, and exceptional customer service.

A notable milestone in Rasasi’s journey was the remarkable success of its iconic label, Blue Lady, which became a symbol of the brand’s excellence in the Occidental perfume category. The introduction of its Oriental fragrance line further cemented its reputation, earning loyalty among regional customers and establishing Rasasi as a master perfumer.

Rasasi is synonymous with elegance, quality, innovation, and competitiveness. Over the decades, the company has remained steadfast in its mission to craft exceptional perfumes that blend sophistication with unparalleled artistry. This commitment to excellence has transformed Rasasi from a modest family business into a leading name in the regional fragrance industry with a global reach.

With 165 beautifully designed stores in premier malls and key markets across the GCC (UAE, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar), Rasasi continues to expand its geographical footprint. Its products are exported to more than 60 countries worldwide, supported by a cutting-edge manufacturing facility located in Jebel Ali Free Zone, Dubai.