Rua Al Madinah Holding Company is a key entity under the Public Investment Fund, renowned for its pivotal role in real estate development and investment initiatives. Its focus lies in modern urban planning and the execution of diverse, comprehensive projects aimed at elevating Madinah’s stature as a destination with a contemporary architectural landscape.

The company also aims to establish cultural, entertainment, and religious museums near the Prophet’s Mosque, with the goal of accommodating 30 million visitors to Madinah by 2030.