Job summary
Senior Lifecycle Marketing Manager at Salla in Jeddah responsible for end-to-end merchant journeys. You will design stages, segments and triggers, and run personalized campaigns across email, WhatsApp, push and in-app using data and AI to drive activation, retention and growth.
Key responsibilities
- Design and own the full merchant lifecycle from acquisition to win-back
- Define segmentation, cohorts and behavioral triggers to reduce drop-off
- Build and execute campaigns across email, WhatsApp, push and in-app
- Run controlled experiments with clear activation and retention metrics
- Create dynamic personalized content connected to multiple data sources
- Scale personalization using AI-assisted workflows
- Maintain a consolidated journey map and continuous optimization
- Report stage-conversion and retention outcomes with an experimentation backlog
Requirements
- Proven end-to-end ownership of customer/merchant lifecycle with measurable results
- Deep knowledge of segmentation, cohorting, stage design, triggers and CLV
- Hands-on execution in lifecycle/CRM platforms (e.g., Intercom, Braze)
- Experimentation mindset with controlled tests and measurable outcomes
- Experience building dynamic content systems integrating multiple data sources
- Active use of AI in lifecycle work with considered judgement
- Experience at or closely with SaaS companies; MENA experience preferred
- Full professional proficiency in Arabic and English for native-level Arabic copy
Skills
Lifecycle marketingSegmentationCohortingExperimentationBrazeIntercomEmail marketingWhatsApp campaignsPush notificationsAI personalization
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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