This is achieved by developing, supervising and implementing flexible and fair trade policies, rules and regulations, also by having strong strategic partnerships with various local and international stakeholders.

This would enhance the trust between the trader and consumer, and this would also contribute to maximize the role of the commercial sector for supporting and having a sustainable national economy.

All that can be done through an integrated and deeply rooted values, which ensure justice, respect for rights, creativity, teamwork, rapid response and on-going endeavor to provide value-added services that exceed the expectations of all clients.