Job summary
Hire Fellows is hiring a HORECA Sales Executive in Riyadh to expand a consumer brand across restaurants, cafés, hotels and hospitality venues. The role focuses on winning new accounts, managing commercial negotiations, and growing existing clients through reorders and range expansion.
Key responsibilities
- Secure new HORECA accounts including restaurants, cafés, hotels and similar venues
- Build and maintain a structured prospect pipeline targeting competitor venues
- Manage full sales process from sampling and presentation to onboarding
- Grow existing accounts via reorders and range expansion
- Plan and execute tastings, sampling and brand activations with marketing
- Track outreach, listings, reorders and pipeline; report to management
Requirements
- 3–5 years' experience in HORECA/F&B sales
- Experience selling beverages is a strong advantage
- Strong network and understanding of the HORECA market
- Proven prospecting, account acquisition and negotiation skills
- Fluent in Arabic and English
- Valid driving licence and own car
- Comfortable with frequent field visits and on-ground sales
- Proactive, organized and target-driven
Skills
HORECA salesProspectingAccount managementCommercial negotiationRelationship buildingSales trackingEvent activationBeverage salesArabicEnglish
Source: Workable. Last checked as open: 14 Nov 2026. You apply directly with the employer.
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